Web Design and Development for the 2020’s
With improvements in technology and an ever growing and higher expectations from users, web design and development has seen a great many changes over the years. With over half of all web traffic now being on mobile devices web design has had to dramatically change to adapt and remain responsive. But this expansion in the range of devices has also created opportunities. The marketing of your site can now be delivered right in to your customers hands. The scope for ecommerce has grown tremendously. Mobile devices account for 19% of all US retail e-commerce sales. Can you afford not to sell online?
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increase in conversions when sites use visual content like videos on landing pages (Eyeview)
is the optimal number of form fields to achieve the most conversions from your landing pages.
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Increase in conversion rate simply by reducing the clutter around the CTA button (Open Mile)
Planning
We have developed a structured Web Design and Development process to create the online platform that best suits your business. If you know exactly what you want, we can bring that vision to life, and if you have no idea what you’re looking for but all you know is that it should be awesome, then we can do that too. The web is constantly evolving so we will research your field, study what your competition is doing and help you stay several steps ahead. Conversion Rate Optimization is built in to our development to make sure your users have an interactive experience that leads to increased sales.
Wireframe
The next step will be to create a website wireframe. Also known as a page schematic or screen blueprint, this is a visual guide that represents the skeletal framework of your website. It focuses on what a screen does- not what it looks like. We will decide the type of navigation, whether there be a button on the page, what the button will do, what a form will contain etc.
Creating interactive digital experiences for your users
Design
Once the Wireframe is approved we move on to the design. For the front end, which is what the user sees, we will determine your ideas about the mood, colors, favoured fonts, styles, the voice with which you want to address your users, and all while keeping consistent with your brand. For the back end, or the Content Management System that deals with all the interactive elements of the site including database management, we will have a sleek and functional design that will be easy to work with and standardized to enable collaboration with your partners.
Mobile
Approximately 50% of all users browse web sites using mobile devices. We aim, from the very beginning, to ensure responsiveness of your site on the most popular browsers and across tablets and mobile phones. This means that we can not have long passages of text because it only translates to endless scrolling on a mobile device. We will ensure that text and images are well balanced to give the user experience that you want for your target market.
Let’s convert your visitors in to customers
Content
While the design stage is in progress we will need your content. This includes images and text relating to each page and each section. If you don’t have images we will help you either acquire some stock images that would fit well with your image, or we can arrange photoshoots that will produce exactly what you need and give your site that extra glow. If you already have your text content then that’s great, otherwise our expert copywriting team will be on hand to put together everything you need to increase brand awareness and help convert your online visitors.
Social Media
Social media integration is fundamental to our web development so we will be incorporating your existing social media in to the design of your site and if you don’t already have a social media content that you are happy with then we have a department specializing in just that. We can produce content that includes image and video production and build your social media presence, all while remaining on brand to make sure you have a consistent look and feel across all your marketing channels.
With security systems that keep your data safe
Testing & Launching
Once the development is complete we move in to the phase of rigorous testing and Quality Assurance. You will also be able to access the site using a password and test it yourselves and when all is ready and approved we can shoot for a coordinated launch with a campaign that between all your channels
Programing
Our Web developers are experts in all the languages and applications that you may need. Depending on your needs we will determine the technologies your site requires and will achieve the results using the best tools. Here are some of the technologies we typically use:
PHP, Ajax, JavaScript, JQuery, HTML5, XHTML, XML, ASP, NET, Video Technologies (Flash, Silverlight, HTML5), Cake PHP, CodeIgniter, CSS3, MySQL, Apache, WordPress, Joomla, Drupal, Magento, OpenCart, ZenCart, Salesforce.com, Zoho, SugarCRM, Autorize.net, Paypal.