Why Digital Marketing continues to grow
In today’s competitive climate, marketing spend continues to move away from traditional advertising and towards digital marketing. This is because in most countries over 80% of people own smart phones and digital content is delivered right in to your customers hands. This delivery system for digital content offers an interactive experience that makes your audience feel they are being treated as individuals. In addition, digital marketing is cheaper than traditional print and T.V.
%
of marketing spend goes to digital channels (and growing)
%
of marketers world wide said relevent content creation was the most effective SEO tactic (*Marketing Profs*)
%
of buyers do research via social media. (IBM)
Measurable returns on Investment
One of the important appeals of digital marketing is that you can measure their effectiveness with analytics tools. You can clearly determine whether or not a visitor to your site made a purchase or filled out a form. You can even determine where the traffic to your site came from and how long those users spent on your platform. This is in contrast to traditional marketing channels where it is very difficult to determine ROI.
Other Advantages
Digital marketing
- has a lower cost as compared to traditional channels.
- has the benefit of a global reach if your product is avaialble for sale worldwide.
- holds the potential for your marketing to go viral and exceeding all expectations if it is carefully crafted.
- is highly effective because your marketing is delivered to a forum where people are already spending a great deal of their time.
- can be personalized to suit the user’s interests and responses.
Digital Marketing Services
Take a look at some of our service and how they can boost your sales