Copywriting is practically everything
Copywriting is the art of writing copy (words used on your web site or advertisement). These carefully chosen words sell your product or service and motivate your customers to take action. We, therefore, choose our words very carefully. Words are powerful tools for conveying your message and through them we inspire, inform and motivate your target audience to use your product or services.
%
of web browsers pay attention to the quality of spelling and grammar on company websites. (RealBusiness)
%
of people will read headline copy, but only 20% will read the rest. (Copyblogger)
%
increase in people adding products to Schuh’s check-out when they altered their product page call-to-action from ‘Buy now’ to ‘Add to bag’ (Econsultancy)
Tone
Not only are the messages important but the tone that you use can makes all the difference. Will it be a formal tone used in offering legal services? Or a youthful message that speaks to millennials, using their own terminology for a fashion brand? Our branding service will help you determine the right tone for your target audience. Our Copywriting services will then create messages that allow you to speak to your customers like one of their own.
Headlines & Slogans
Writing headlines and slogans involves condensing something fundamental to your product in to a sentence or even a few words. The shorter the phrase, the more challanging the task. We take the time to carefully craft prominent phrases that will highlight your message and pique the interest of your audiance. At the end of the day, however, it all has to be on-brand. We make sure you are at the center of the decision making and creative process so that you feel the message represents you and speaks to your customer base.
A poster should contain no more than eight words, which is the maximum the average reader can take at a single glance. This, however, is for the Economist readers.
The Economist
Example of good copywriting
The poster on the left was created by the Economist magazine. It sounds elitist and arrogant, but it hits home with their target audience who consider themselves to be well read and above average. Mean time anyone who reads it will also count themselves as part of the “in crowd” that the ad was aimed at because no one would admit that they have only the capacity to read eight words.