Thriving in a new world order
With the emergence of Covid-19 and the measures taken by the governments all around the globe to flatten the curve of infections, businesses are facing unprecedented challenges. From compulsory lock down orders to voluntary self-isolation and social distancing practised by many, retail businesses are finding themselves facing huge losses.
There seems to be no indication of when or even if, the situation will return to a semblance of normality. However the challenges are not insurmountable. We are seeing that with the right strategic plan geared to this new landscape, companies can forge a new path forward, to reach their clients and even win new business.
Retail to see 2.1 Trillion losses in 2020 due to Covid 19 - Forrester
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Average global sales revenue for online fashion stores in April was 21% higher year-on-year
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Amazon year-on-year sales up by 26% in Q1 2020
Brand Representation
According to CNBC, In February 2019, for the very first time, The total market share of online sales was greater than sales in brick & mortar stores world wide. This has been a growing trend for many years but now in the current climate having a well-designed and robust e-commerce store is not just considered desirable, but rather essential to survival. Your online presence is your only brand representation and the foundation to relationship management with your customers.
Fundamental change in consumer behaviour
Though consumers are not visiting stores, they are sustaining their online purchasing habits. They also have more time to browse through a brands web site, read the details of the products, and even contact businesses for further information.
Commonly used chat functionality on your site would allow users to conduct real time conversations with your staff and receive the customer service they would normally associate with a sales person at your retail store. These conversations could be conducted through the whatsApp application on handsets belonging to your staff so they could conduct real-time conversations with your customers while working from home.
Retail businesses are having to adapt quickly in this new landscape and make adjustments to their business models, or risk losing sales and market share.
Nearly half of global consumers say they will not return to shops for ‘some time’ or ‘a long time’ after lockdowns ease
GlobalWebIndex’s ninth release of its coronavirus researchThe Perfect time to reach out to your customers
If you have set up an ecommerce alternative for your customers, then it’s important to let them know, with words of empathy, that you are adjusting to this new climate with them. Your customers will appreciate your gesture and come to count on you as a progressive and trusted business. They will recognize that we are all in this together and that your business is doing everything possible to ensure the availability of the products and services they value.
If you have taken action, there is still time to let your customers know you are in the process of creating an online platform.
Research shows email open rates are 40% higher at present so we have to act fast. Failure to meet your customer’s demand during this time will simply mean they will switch to a competitor’s products or services.
We are here to help with huge discounts
The Online Creatives are here to help you overcome the barriers this pandemic has presented to all businesses. Given the current dynamics, we are offering an extensive discount with our commitment to ensure your business is back up and transition you back into full gear. We can scale our package to your needs, from a simple landing page with alternative sales channels, to a complete e-commerce package.
Retail email open rates 40% higher than they were pre-COVID-19
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